Reason for being
Chez Africa. Chez is French for 'at the home of' and is pronounced shay, or shea as in shea butter. We're at home with Africa and we welcome you.
We started using shea butter as a general skin moisturizer several years ago, seeking something richer and longer-lasting than the lightweight body lotions and creams available in stores. Although it delivered results, it was a bit of a chore to use it. So, to soften the solid texture and nutty aroma of plain shea butter, we began to blend this *topical superfood with other beneficial oils and whip it. The result was love. Love of oils. Now, people want this!
Initially, we were making them for ourselves and simply using and adjusting the mix, until we were satisfied with the results and delighted to make more to share.
It was at about this time that we began to look for more information on ingredients generally used in beauty products. There was a stunning lack of regulation and standards to explore. Our research showed that some of the ingredients used in skincare and make-up formulations in America were actually harmful and banned for use in the EU.
Realizing that rich, non-toxic, food-grade ingredients in our blends were allies in our own maturing skincare, we raised the bar and enrolled in professional courses to learn about the science and art and business of beauty magic. We’ve both earned International Diplomas in Organic Skincare Formulation from Formula Botanica, which trains entrepreneurs to stringent EU standards. Certification in Beauty Brand Business Management is next for us, and is underway with self-paced classes after work.
We go to great lengths to research and figure out the right combination for each blend, using safe and pure ingredients, for mature, sensitive and delicate skin.
With our backgrounds as a registered nurse and a green interior designer, we care about what we put in and on ourselves and others, about people, about Earth.
Shea Beauty Blends
We begin with nourishing, pure African Shea Butter. Only safe, pure oils are hand-crafted in, creating body-loving products in fresh, small batches.
We source specific therapeutic and healing plant essential oils. These are cold-pressed extractions, or distilled, down to the essence of each beneficial plant, which amplify the effects of each shea blend.
No refined oils are used, so each blend releases the full spectrum of its essences’ natural scents, engaging your senses.
No further fragrance is added, chemically removed, or masked.
Nothing else. No water. No mineral oil. No petrolatum. No parabens. No fillers. No animal anything. Plant-based. #happyskin
We're on a mission to empower women in transitional phases of life to dream again and to positively alter their world. Stay tuned for updates.
Eva & Rufina, Makers of Chez Africa | Shea Beauty Blends